A few years ago I wanted to see what jogging was all about, so I put on my tennis shoes and ran as far as I could around my neighborhood.
Several nights later, when I could move my legs again, I did the same thing. I ran until my body said, “No more!” and waited a few days until I could try again.
I repeated this cycle for a few weeks without ever seeing any improvement in my endurance.
Later I learned that there are better ways to get started jogging, and tried one of those successfully.
The new way I learned was to go slow and do reasonable amounts on a regular schedule.
What I learned from that first ugly attempt at becoming a runner was that intense bursts of desire, focus and energy had no power compared to consistently applied effort.
This idea was broadcast back to me in a big way in October at Catalyst as Jim Collins shared some of the ideas in his book Great by Choice: Uncertainly, Chaos and Luck – Why Some Thrive Despite Them All.
In his talk Collins shared the idea of the 20 Mile March. Click that link to get the idea fleshed out. It’s FASCINATING. But if you’re content with the grossly oversimplified version it’s this:
- Companies that win know how much effort they need to put in each day
- They put in that effort
- They stop
- They get up the next day and do it again
- Over and over and over again
That’s one of the dimensions of great companies – they do this consistently.
And that’s how you get great at other stuff.
You get up and walk around the neighborhood for 30 minutes. Every day.
You read the Bible for 10 minutes. Every day.
You call 10 clients before noon. Every day.
You pick a different friend to call, text or email. Every day.
Not in a legalistic, trudging, “Ughhh, I gotta do this again?” kinda way. But just knowing that consistent effort applied over time is likely to have more benefit than spurts here and there.
So what about you? Do you already have a 20 Mile March? Is there something you want to make your 20 Mile March?